When you’re in a business where the numbers are working against you, MORE WORK just makes it worse.
Traditional dentistry is a perfect example.
When things are tight, it’s easy to think that boosting production will fix all of the problems. But it doesn’t. Because the fundamentals of dentistry as a business aren’t set up to make that possible. Boosting production is pretty much like pouring gasoline on the fire.
The higher production goes, the higher overhead goes, the higher case complexity tends to go, the higher the stress level goes.
This is what you call a pressure cooker. And it describes the life of dentists all across the country. Too much stress, all of the time.
Dental sleep medicine is a completely different lifestyle. The pressure isn’t the same, the stress isn’t the same, the money isn’t the same.
When you build a business in dental sleep medicine, YOU CAN BREATHE. You can stop running. You can stop living like you’re one bad month away from financial ruin.
I understand that much of what we publish in our booklets, emails and other materials probably sounds completely unbelievable to the dentists who receive it.
We don’t convince dentists that it’s all true, we just show them. That’s why we host our Dental Sleep Medicine Blueprint events all over the country.
Our next one is coming up at the end of the month in Denver, Colorado.
Traditional dentistry is not going to change. Based on what we see, it’s going to continue to get harder to succeed. If you thrive on pressure, if you enjoy the thrill of surviving the threat of corporate dentistry, then maybe that path is still the right one for you.
If you want something different, like 30% overhead instead of 70% or 80%, or being able to watch your business grow when you’re not even there, then meet us in Denver and see how this business works the way we do it.
If you do decide to get started in sleep, just make sure you learn the business from someone who is actually succeeding, not just teaching. We’ve trained over 97% of the most successful dentists in sleep. If you want to hear about results, watch some of these videos. You won’t find this level of proof anywhere else in the industry.
Just imagine being able to go away from the office for a few days and still have your team take impressions for seven new appliances, have six appliance deliveries and nine post op visits. All without you being there. Nothing like this can happen in traditional dentistry, but this can be your situation just a few years from now in sleep. There’s no reason it can’t.
Life is too short to work all the time and still worry about how things are going to turn out.
Dental sleep medicine is a path available to any dentist who is serious about LIVING their dreams and not just talking about them.
